According to Hubspot, lack of marketing resources is the third top marketing challenge facing most businesses. In fact, the first expense most entrepreneurs cut when their budgets get tight is the marketing cost. What most entrepreneurs fail to realize is that there are many effective ways to promote their businesses without having to break their bank accounts. This article will disclose to you five ways to market your business creatively.
Five ways to market your business
Build loyal and active social media networks
Social media networks, for instance, Instagram, Snapchat, Facebook, and Twitter give you priceless access to billions of potential customers across the globe. To build a huge following base, you have to share unique, informative, and interesting content related to your products and services. As you build your online audience, you will create an active and loyal following base that will allow you to market your products or services again and again without paying a dime.
Use of custom printed tape
The use of custom printed tape is another valuable way to market your business if your company packages its products in boxes or cartons. Besides being used for marketing purposes, you can also use custom printed tape to relay special messages to your clients. Using custom printed tape not only adds efficiency but also more value to your packages.
Giveaways and contests
To promote your business effectively, be ready to give away desirable products to build brand awareness, gain goodwill, and connect with your potential customers. You can offer coupons or other inexpensive but valuable items like smartphone wipes, bookmarks, key chains, pens, notepads, fridge magnets and much more with your trademark on them. Furthermore, you can promote your products through Facebook groups where group members can try out some of your products at a discounted price or for free in exchange for honest, positive reviews.
Partner with complementary businesses
Partnering with complementary businesses is not only a cost-effective marketing strategy but also gives your business the added credibility from cross recommendation. You can also ask for referrals where you reward your clients for bringing new customers to you. When it comes to marketing, word of mouth is as valuable as gold.
Get out to the streets
To attain success, you have to put a lot of effort behind your business marketing. Do not be afraid to hit the streets and talk to every possible client you come across. It doesn’t cost you much, just time. The end result can be pretty rewarding.
Marketing your business is not all about spending huge sums of money. Instead, it has all to do with the relevance of your business to your customers, the effort and the time you invest to make the business visible. These five ways to market your business are not only inexpensive but will also help you to build valuable customer relationships, engage with your prospective clients, and keep your business on top of your competitors.